Ser collection is urban and graphic with a pure and sober style, where subtle elegance is based on a strong requirement about the cut and the choice of noble materials. The Fashion Designer decides to honor basics and timeless of the male wardrobe by revisiting and bringing a contemporary or avant-garde touch. The purity of the clothing requires many researches and knowledge about the cutting and closures, to get the good balance of the garment. Ser collection draws its inspiration in the movement and the flow of the daily life. Graphic asymmetries instill an elegant and controlled confidence, without being ostentatious. It confers an artistic fiber and the desire to live in the extreme modernity of a Designer Clothing. Ser collection is based on the requirement of French Design and Quality.